LO5: D2: Evaluating the negative impact of my product
Critically evaluate how the negative impacts of converging technology will be minimised within the proposed campaign In this report I will be discussing the key problems that my product might have on society. To do this I will also be discussing the hypodermic syringe theory by Adorno and Horkheimer (1947) which implies that media has a negative impact and that mass audiences believe everything they see and hear as part of 'culture industry'. Alongside that I will talk about the Moral Panic theory by Stanley Cohen (1972) which is instance of mass public concern/panic in response to a media product. These can threaten groups of people or morals of society. Lastly I will speak about how this can be solved or minimised preventing the negative effects. My product could cause negative effects due to some songs use of slurs, mainly the N word. This can cause a problem because some people think that because it is a word on a song they can say it which isn't the c...